Is Apple’s dispute with Microsoft over Skydrive for IOS forcing Microsoft to focus more on HTML5?
January 21, 2013 Leave a comment
Last month, we heard that the cause of the delay to updates to a number of Microsoft applications (like SkyDrive and SkyDrive Pro) on the IOS App Store was a dispute between Apple and Microsoft over Apple’s insistence that all app developers who monetize their Apps that have been downloaded from the Apple App Store pay Apple a 30% royalty fee.
For those developers who post free apps to the App Store, they have nothing to worry about. However, Apple is now starting to hone in on those developers that use the App Store as a free channel to market by publishing ‘free’ apps that later require the user to pay a fee or licence to the developer. Apple says that these in-app fees and purchases should be subject to the same 30% royalty payment as Apps that are paid for directly in the App Store marketplace.
This is a big problem for Microsoft and other App developers because Apple’s terms and conditions, which Apple states are uniform for all developers, require the developer to pay Apple a 30% margin on all in-app purchases, upgrades, enhancements, etc. – in perpituity; even if the end user switches to another mobile platform in the future.
Microsoft has found this condition quite hard to digest as you might imagine and now finds itself in a state of limbo as far as its portfolio of IOS apps are concerned. For instance, the IOS SkyDrive app has a new version ready to be deployed with important feature and security updates, but it has not been published to the IOS App Store yet.
Enter HTML5 Apps
Coincidentally, Microsoft recently announced major new enhancements to its HTML5 version of SkyDrive, supporting swiping gestures and drag and drop features that many would only think possible with native device applications.
So, has Microsoft begun the process of by-passing native application App Stores to focus on rich cross-platform HTML5 mobile web applications? In reality, the answer in the short term is probably not, but they are certainly pursuing a multi-channel mobile strategy that will make the HTML5 option more attractive in the future, particularly if it means having to avoid costly fees to App Store operators.
In the enterprise space however, we see HTML5 applications having a much more powerful impact. HTML5 mobile applications are the only true way for a CIO to implement an all-inclusive BYOD or cross-platform mobile strategy economically and they do not require costly investments in Mobile Device Management (MDM) infrastructures.
Check out www.azurati.com to see how HTML5-based mobile applications are being used in the enterprise to transform the productivity of mobile business users.